At Art Basel 2025, IKEA invited the world to step into a space where imagination met innovation. Nudawn Marketing Group brought that vision vividly to life.

Charged with producing both the press and public events, Nudawn aligned with IKEA’s vision to transform the concept of playfulness in design into a living, breathing experience. Every element from the lighting to the music to the color story was curated to express IKEA’s signature simplicity through a lens of bold creativity and cultural connection.

Where Creativity Came Out to Play

The theme, “Let Your Home Come Out and Play,” wasn’t just a tagline…it was a mood. Nudawn enhanced and elevated the immersive environment that invited guests to interact, engage, and celebrate design in motion. The atmosphere captured IKEA’s playful essence while maintaining the elegant balance of clarity, warmth, and purpose that defines the brand.

Event Highlights

Culinary Experiences That Told a Story
Guests indulged in an exceptional catering experience, where themed dishes and signature cocktails mirrored the spirit of IKEA’s new GREJSIMOJS collection. The bartenders and catering team brought creativity to every detail, serving flavor as art and aligning every sip and bite with the brand’s playful, modern design aesthetic. Shout out to our exceptional catering partners at Rosalia’s Kitchen!

The Selfie Station: Capturing the Play
Designed to inspire joy and interaction, the Selfie Station became a crowd favorite - cleverly capturing both guests and the bold backdrop in a single frame. Thanks to our friends at Focus Pocus Productions, we documented attendance in a fun, inventive way while engaging authentically. Every image was a snapshot of connection, color, and fun.

A Sweet Surprise: The Candy Bar Everyone Loved
We certainly expected the Nudawn-designed Candy Bar to be a hit- but it became a sensation! Dressed in IKEA’s playful palette and featuring a striking nod to Rebel Pink – IKEA’s Color of the Year, the Candy Bar quickly became a visual and social centerpiece. Guests couldn’t resist indulging, snapping photos, and celebrating this delightful detail among IKEA’s interactive play features.

Designing Through Color, Culture, and Connection

Every choice was intentional. From the soft pastels that balanced Rebel Pink’s bold vibrance to the clean lines and inviting layouts, Nudawn ensured a consistent visual expression that reflected IKEA’s brand essence: accessible design with heart.

By infusing Rebel Pink into décor, culinary presentation, and brand accents, Nudawn seamlessly tied IKEA’s 2025 design identity into every experience touchpoint—creating a celebration that was both editorial and effortlessly fun.

Where Brand and Experience Become One

The result? An activation that didn’t just showcase furniture or color—it showcased feeling. It reminded guests that home isn’t static; it’s alive, expressive, and ready to play.

For Nudawn Marketing Group, Art Basel 2025 was a moment of creative alignment between brand purpose and artistic possibility. Together with IKEA, we proved that when design invites you to play, everyone wins.

Let’s Create the Extraordinary - Together

At Nudawn, we turn brand stories into living experiences that people feel, remember, and share. From immersive art installations to culture-shifting activations, our work brings strategy, storytelling, and soul into perfect alignment.