The Situation

Through a long-term relationship with an IKEA marketing exec, we were initially consulted to help open the Memphis, Tennessee location. Our charge was to create seven (7) days of “hoopla” by creating an exciting, engaging and IKEA-centric grand opening celebration through staging and event production.

The Solution (Strategy, Event Production, Experiential Activations)

It was necessary to take a multi-faceted approach to achieving several objectives for various aspects of this amazing celebration. In order to satisfy all grand opening goals, we planned and successfully executed all objectives including:

• Creating a comfortable and fun environment for pre-opening campers;

• Devising and executing a prize giveaway credentialing process;

• Securing and presenting diverse entertainment inside the store to ensure festive environment

• Creating an exhilarating, celebratory atmosphere for customers and workers inside and outside the store;

• Facilitating the production, delivery and distribution of branded promotional items;

• Creating a viable soundstage for live entertainment and grand opening ceremony;

• Presenting roaming entertainment to promote festive environment and amuse customers waiting in line

The Results

As a result of our success with the IKEA Memphis opening, Nudawn subsequently opened eight additional stores throughout the U.S, including Columbus, OH; Fishers (Indianapolis), IN; Jacksonville, FL; Grand Prairie, TX; Oak Creek (Milwaukee), WI; Live Oak (San Antonio), TX; Norfolk, VA.; and San Francisco, California.