The Client
The RIMS Center for Enrichment & Development, LLC is a clinical treatment and rehabilitation center providing care to children, adults, and families. Their facilities include a comprehensive Outpatient Mental Health Clinic, Psychiatric Rehabilitation Program, and a Therapeutic Afterschool Program. Considered a community staple and industry leader, their primary goal is to provide quality mental healthcare services to assist clients in developing and maintaining a well-balanced life.

The Situation
When RIMS contracted us, they were in the midst of a major expansion from a church-based location, to a dedicated, state-of-the-art facility. While they possessed basic marketing collateral including business cards, and a company brochure, they lacked a strong web presence, and the tools to promote with a viable presence in the market. Additionally, collateral materials focused primarily on the youth component of their audience, not adequately capturing the primary targets for each of the services.

The Solution (Marketing Strategy, PR , Event Production, Website Design, Marketing Collateral Design, Brand Management)

  • Based on the determined objectives, we established “The Big Move” campaign, which included extensive client and consumer outreach via direct mail and online campaigns. In addition, we designed and produced an Open House event for existing and potential RIMS clients, featuring a State of the Organization presentation, fun engaging activities, beautiful décor, and great food.

  • We designed, developed and launched a new interactive and compelling website which, along with their amazing facility, reintroduced them to their community

  • We evaluated and refreshed content for all marketing and identity collateral components, which resulted in updated materials with a fresh new look to enhance the depth and breadth of RIMS’s service offering. Both clients and referring agents alike responded positively, and favorably.

  • We continue to provide marketing and branding services for RIMS from events, business collateral and swag design along with ongoing strategy consulting