The Client
R-PCI Construction (formerly Rollins-PCI Construction) is a premier general contracting and construction management company based in Mount Airy, Maryland. They focus on serving the needs of the best blue-chip, bank, healthcare, and retail clients in the Mid-Atlantic, Carolinas, and Florida. Their core values exemplify the highest standard of service whether the project is a small- to medium-sized base building or a corporate interior build-out or renovation. Their mission is, “We treat our clients like we would want to be treated if the roles were reversed.”
The Situation
When R-PCI reached out to Nudawn, they were celebrating 25 successful years and needed a marketing strategy to ensure their successful run would continue. It was time for a new strategic direction and a brand enhancement.
The Solution (Marketing Strategy Planning, Marketing Collateral Design, Video Production)
We developed a strategic marketing plan that focused on setting R-PCI apart from the competition by elevating their core values and exemplary standards.
We refreshed their logo, modernizing and strengthening their brand which was incorporated into their newly redesigned website, and throughout all of their business collateral.
We redesigned the R-PCI brochure to incorporate their newly elevated brand image
As part of their new marketing strategy, R-PCI increased their social media presence to multiple platforms including YouTube. We produced their first promotional video, capturing the integrity upon which R-PCI stands.
