The Client
Full Circle Dentistry is a family-oriented, modern dental practice operated by Dr. Sandra Caldwell, where comfort is the top priority. Committed to providing safe, gentle, high-quality dental care, FCD is sensitive to the needs of their patients, and it is their goal ensure the utmost comfort while providing the best care possible. For more than 30 years, Dr. Caldwell has provided complete dental services to families throughout the Montgomery County, Prince George’s County, and Washington, DC communities.

The Situation
FCD engaged Nudawn for an expansion to their marketing footprint with the primary objective of growing their customer base. Their marketing materials lacked a strong, consistent brand and they sought guidance on the best methodology to reach a broader audience. FCD’s website was also in need of an update, and they had no social media presence; but understood the importance of establishing a presence.

The Solution (Brand Enhancement & Management, Social Media Management, Marketing Collateral Design)

  • We kicked off with marketing strategy development where we determined the most effective brand image and company direction for customer outreach.

  • Based on extensive evaluation and research, we designed FCD’s first logo to establish a meaningful brand image

  • A dental web design specialty company had been previously contracted for the website redesign, however Nudawn evaluated the existing site, and guided the website redesign to ensure the new website aligned with devised marketing strategy

  • Nudawn designed FCD business cards, stationery and marketing collateral for mailer and check out distribution

  • For FCD’s social media approach, we set out to elevate the amazing reputation of the practice, and the consistent 5-star rating of Dr. Sandra Caldwell. We created social media calendars that featured weekly testimonials, illustrated breathtaking dental transformations, shared dental advice in a fun and engaging way! We engaged patients in the office to follow, and designed campaigns that incentivize new patients for and reward existing patients