OUR WORK
The proof has always been in the work.
Two decades of experiential production, brand strategy, campaign development, and cultural storytelling, across sectors and at every scale. What follows is a selection of the work that defines what Nudawn brings to every engagement.
50 markets. One day. One brand playbook. Zero misses.
The first-ever national IKEA Grad Bash, deployed across all 50 U.S. markets with 200+ contracted entertainers, one unified brand playbook, and 100% on-time execution. A first-time initiative that became the permanent template.
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Experiential Production · National Scale
They asked for a gala. We built a world.
248 guests. A speakeasy entry, a Cotton Club ballroom, a student-designer runway, zero operational misses. Harlem Nights moved guests through a full Harlem Renaissance: a 13-element program, an Emmy Award-winning emcee, live jazz, and a $5,000 grant handed out live on stage.
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Experiential Production · Nonprofit · Community
Built the platform. Shaped the narrative. Launched the ecosystem.
From brand strategy and messaging architecture to multi-stakeholder platform development, Nudawn built SPARK² from the ground up. A county-level economic transformation framed with strategic pillars, a full brand system, and a launch that convened government, corporate, academic, and community partners around one vision.
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Experiential Production · Nonprofit · Community
Experiential Production
Immersive · NYC
IKEA Sleepeasy NYC
A secret SoHo pop-up that drew 10,000+ visitors in 9 days — turning a sleep product campaign into a cultural moment with earned press and organic viral reach.
Experiential Production
Cultural Moment · Miami
IKEA Art Basel Miami
Brought IKEA's "Let Your Home Come Out and Play" to the world's most scrutinized design arena. The Nudawn-designed Candy Bar became the event's viral centerpiece.
Campaign Development
Nonprofit
The Red Affair — Bi-County Business Roundtable
A full-funnel campaign built to expand reach, sequence the message, and drive conversion. The result: a sold-out room.
Experiential Production
National · Retail
IKEA Grand Opening Legacy
Nine big box store openings across nine U.S. markets, Memphis to San Francisco, each with the same civic energy, brand fidelity, and high-touch production.
Every piece of work on this page was built the same way: insight before strategy, strategy before execution, and execution without compromise.